September 29, 2023


The Fashion Inside

Azura fashion group launches capital raising crowdfunding campaign with Birchal

3 min read

Australian fashion tech enterprise Azura Trend Team has announced a crowdfunding marketing campaign with Birchal to elevate capital for even further worldwide enlargement.

The organization claims it has developed around 200% each and every calendar year because its inception in 2019, and the funds will gas contemporary new circular manner initiatives for the company.

Azura claims it has not too long ago captured additional of the globally current market with exclusive partnerships with Farfetch, Net-a-Porter, Vestiaire Collective and main Australian retailer, The Legendary.

“Azura Vogue Group by now gives one particular of the world’s premier ‘pre-loved’ fashion catalogues to global retailers and at present delivers in excess of 1,200 luxurious makes to buyers, (40% of which are ‘pre-loved’ style). The most current funding will also fund a new global rental and obtain back enterprise with some of fashion’s biggest names.”


Sam Wooden, CEO of Azura Consulting claims, “We are thrilled to be rising circular trend with our most up-to-date group-sourced funding round. Circularity is designed into our DNA at Azura, and we want to make it a lot easier for any brand to enter the round overall economy.”

“With Azura, manner models can be on an on the net marketplace all around the environment in 24 hours. We get them listed, enable revenue, logistics and manage returns. Models and trend suppliers appreciate it as it really is tremendous simple and we minimise wastage and landfill. Even garments that are unable to be marketed are donated to charity.

“Customers adore it since they can accessibility luxury models like Louis Vuitton, Gucci and Dolce Gabbana for a portion of comprehensive retail rate. And we have 1 of the world’s largest preloved trend catalogues that feeds into our community of world wide marketplaces with a put together 100+ million client foundation,” Wood reported.

Azura Style Team claims its mission is to drive the circular economy globally and be the “most important participant in this house for the world’s most beloved brands” and “with the upcoming round of capital raise, Azura will develop into a significant facilitator in the progress of the round manner financial system. Azura’s aim is to:


  • Provide the round financial system to a lot more marketplaces, lowering wastage and enabling items to be reborn and reloved
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  • Produce far more immediate to shopper choices enabling user to offer their garments back into the circular overall economy
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  • Source additional high-quality luxury product or service from makes
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  • Go on to mature their brand and promoting attempts in their key markets
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  • Mature our revenue in Asia and the US
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  • Improve their harmony sheet
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Azura’s omnichannel tech-dependent method makes it possible for models, merchants, and people to market conclusion-of-line and off-season products, recycle returns as ‘pre-beloved,’ resell pre-liked manner objects, hire out garments items and buy again solutions from shoppers. All returns are high-quality assured and recycled as a result of its world wide logistics community. Azura’s global logistics network, with warehouses in AU, British isles, US, NL and IT, ensures all returns received are high quality certain and re-outlined as ‘preloved’ effectively recycling them again by the revenue system.

According to Azura, globally, the 2nd-hand market place is projected to double in the upcoming five many years, reaching US$77 billion.

“Resale platforms and on the net marketplaces are the driving power behind this expansion, expected to increase 11 instances more quickly than the broader retail outfits sector. Through the pandemic, shopper perspectives have shifted, with 1 in 3 consumers caring far more about putting on sustainable apparel than ahead of the pandemic and 51% of customers a lot more opposed to eco waste. Younger generations are getting to be far more invested in the circular fashion movement and are powering the increase of secondhand clothing.

“Azura Trend Group is foremost the social movement against squander and landfill in the manner market.”

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