June 23, 2024


The Fashion Inside

A New E-Commerce Site Is Giving Ukrainian Fashion Brands Unexpected Opportunity at a Critical Time

3 min read

As Russia’s assault on Ukraine proceeds, lots of corporations are having difficulties to keep afloat, with day-to-working day functions hampered and production and shipping and delivery confined across the country.

But in the course of this particularly hard time, there have been innumerable stories of perseverance and perseverance.

Far more from Footwear News

And this month, 30 Ukrainian clothing and footwear designers bought a big prospect to promote their solutions to a world audience via a new e-commerce website, Angelforfashion.com.

Previous Zappos and Vivienne Westwood government Jen Sidary launched the enterprise right after a whirlwind monthlong improvement method.

Sidary, who lived in Ukraine in 2020 and was right away struck by the enthusiasm and creativeness of the manner neighborhood there, has been entrenched in the small business at any time due to the fact. She prospects Ukrainian Style NYC Venture, which is supported by the USAID Competitive Economic system Software, and can help manufacturers enter the U.S. marketplace.

Soon after Russia attacked Ukraine in February, Sidary understood she experienced to do additional. She leaned into her past knowledge at Zappos — wherever she learned all factors of the e-commerce company — and received to get the job done.

“Many people have been looking at the courage and strength of the Ukrainian individuals as they resist and uphold their strong values,” Sidary claimed. “We’re listed here to introduce you to yet another wonderful force in just Ukraine: their phenomenal style sector. They are inspiring, brave and you will see their values mirrored in their creations.”

In this article are 3 shoe makes to store on Angelforfashion.com

How It Started out

Energized by prospect pursuing Ukraine’s revolution, Maria Masliy founded the model in 2015. “I was a photographer and director who liked footwear,” she recalled.


Colorful and feminine, the assortment ranges from flats to heels.

Sustainable Story

The designer lately released an eco-capsule built of cactus leather.

How It Started

Started by designer Katya Lysenko in 2016, the designer resolved to enterprise into footwear structure just after she could not uncover the excellent New Year’s Eve Footwear. She established out to develop footwear that were being both equally attractive and cozy.


Substantial heels with a bit of drama. Gildings and loaded resources like velvet are incorporated all over.

In shape Matters

To best the fit of her sneakers, the designer individually calculated a lot more than 300 ft of girls in Ukraine.

A lifestyle image from My Twenty Five

A way of living graphic from My 20 Five

How It Started out

Designer Alina Kachorovska grew up in the shoe organization below the tutelage of her grandmother, who began working in a footwear atelier in the late 1950s, and her mother, who oversees manufacturing at the factory in their hometown of Zhytomyr. She released the manufacturer seven many years in the past.


Feminine items that aren’t reliant on traits, but can be worn period soon after period.

Special Thought

In addition to the expanding e-commerce business, which now accounts for almost 50% of complete gross sales, Kachorovska has a few outlets in Ukraine, which are mixed with the family’s espresso shops

Colorful pumps from Kachorovska fall ’22. - Credit: Courtesy of Kachorovska

Colourful pumps from Kachorovska slide ’22. – Credit rating: Courtesy of Kachorovska

Courtesy of Kachorovska

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