Bastien Renard, who labored for 19 a long time at Nike in Europe and in the U.S., quietly joined the Paris-based mostly style begin-up in current months.
Sources advised Renard, a dynamic and agile govt adroit at all things digital and chopping-edge, could tweak the positioning of Rihanna’s luxury maison, established by LVMH Moët Hennessy Louis Vuitton last 12 months and celebrated with pop-up occasions in these types of marquee retailers as Bergdorf Goodman and Galeries Lafayette Champs-Élysées.
An LVMH spokesman verified Renard’s arrival, but declined to remark additional.
It is recognized Renard usually takes up duties beforehand managed by Véronique Gebel, a extensive-standing Louis Vuitton government from its completely ready-to-use department conscripted for the start. Like her, Renard studies to Jean Baptiste Voisin, chief approach officer at LVMH.
Rihanna Robyn Fenty retains the titles of founder, main executive officer and inventive director of Fenty.
Her fashions, marketed principally online at Fenty.com by way of see-now-buy-now drops, have skewed more to the dressy and designer conclusion of the spectrum. The hottest fashion volley is focused on denim, which includes oversize jackets and shirts, furthermore midsection-cinched attire.
In excess of the summer, the manufacturer unveiled a collaboration with 1 of Rihanna’s favored shoe designers, Amina Muaddi. Her codesigned footwear, featuring nail-like heels, ended up component of a July launch.
WWD broke the information in January 2019 that Rihanna, now a wunderkind in color cosmetics in a partnership with LVMH, would enter the trend arena with her individual model following a stint as Puma’s resourceful director.
Announced officially in May past yr, the Fenty house is “centered on Rihanna, developed by her, and takes form with her eyesight in conditions of rtw, shoes and add-ons, together with commerciality and interaction of the brand,” LVMH and the tunes superstar said at the time.
It marked the to start with time LVMH — whose forte is modernizing legacy makes such as Dior, Louis Vuitton, Givenchy and Bulgari — has introduced a vogue model from scratch since it set up a couture home for Christian Lacroix in 1987.
Resources said LVMH and Rihanna had been attracted to Renard’s reliable digital working experience and fascination with client insights and wishes.
A graduate of Stanford College in strategic advertising and marketing management, and with more degrees from NEOMA Enterprise Faculty and Middlesex College, Renard was most a short while ago vice president and standard manager of Nike by You, major its immediate conclude-to-close customization enterprise, in accordance to his LinkedIn profile.
He has also been vice president of world-wide footwear at Converse, and held a selection of senior advertising and brand name director roles at Nike. At Converse, he oversaw its innovation agenda and solution collaborations with JW Anderson, Tyler the Creator and Miley Cyrus.
“With a qualifications in product generation and reliable information of youth lifestyle, I lead teams that blend artwork and science to join deeply with clients and provide revolutionary executions throughout electronic platforms and retail,” his LinkedIn biography claims.