June 23, 2024


The Fashion Inside

Helsinki Fashion Week 2022 to focus on the future of phygitals

2 min read

For its eighth version, Helsinki Fashion Week is making ready to return with a certain target on the relationship, and disconnection, in between the actual physical and the electronic earth.

Established to be held from August 5 to 7 in the Finnish funds, the event will discover the concept of ‘phygitals’, the meshing of both of those bodily and digital items that has been increasingly favoured by designers in excess of the past 12 months.

In a launch, the organisation stated: “The strains involving physical and electronic are additional blurred than at any time. It is not a question of which just one is superior, but relatively of how the two worlds can coexist in a mutually advantageous symbiosis.”

For the party, the manner 7 days will seem into the questions of how to enhance the bodily entire world by way of digitisation and which portion of this entire world must be involved into “our new reality”.

It continued: “As physical presence can be regarded a luxury in today’s environment, it is also time to re-consider and reinvent physical manner.”

Helsinki Style Week has explored related subjects in its previous, diving into the electronic vogue marketplace as a result of collaborative designer residencies and partnerships with tech organizations.

For its most new version, the organisation partnered with Electronic Village, a style-centred metaverse system, to study the existence cycle of electronic trend and allow attendees of the event to just take part in the platform’s environment.

Designer applications for Helsinki Trend Week 2022 are now open up and will consist of in-human being style demonstrates, the celebration said in an Instagram publish.

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