With so many other restaurants vying for the same target clientele, you must find ways to reach both new and existing clients. Creating videos to share on social media, via email, or to show in your establishment are great ways to attract attention. Check this out as this online video maker is an inexpensive way to promote your resto.
This tool assures you can keep customers coming back. At the same time, it will encourage new prospects to try your menu offerings. If you haven’t used videos for your marketing strategies, now is the time to re-think your plans. Find out how to successfully market your restaurant using an online video maker.
Create Cool Videos that Show Your Delectable Offerings
With an online video editor, you can create short videos to show your offerings. Food is not just about taste. Instead, it is a full sensory experience that starts with how the food is garnished and plated. Compiling food plates and drinks photos with your online video maker assure you create an enticing slideshow. With this, you can whet everyone’s appetite and have them craving your food. From there, share the content via:
- Official Website
Embed a gastronomic video created with your online video maker on your website. Marketing specialists say that people are more than 80% likely to convert if your landing page has videos. If you haven’t capitalized on this, you will get left behind.
- Social Media Profiles
Share your delicious food videos on Facebook, Twitter, Instagram, and even Youtube accounts. This is an excellent way of ensuring your message is seen by local clients. After all, you want to reach the ones near your store. Build anticipation by regularly sharing videos on various platforms with corresponding geotags and hashtags for better targeting.
Keep your subscribers updated on what’s going on in your restaurant by sharing videos via email. These are warm leads who need to be nurtured to ensure their loyal patronage.
With an online video maker, you will surely have enough content to shopped a looped video in your restaurant. Keep your dine-in patrons occupied with stunning videos as they wait for their orders.
Create Specials and Promos With An Online Video Maker
Apart from regular videos, you need ads that show your specials and promos. Create a specialized video using your online video maker to showcase upcoming promotions and events. This is a great way to keep everyone updated on your weekly specials. Additionally, it can help boost sales on specific items. With your editor, you can add the following details:
- Company logo
- pics of food and drinks
- Branding colors
- Pricing details
- Special menu offerings
- Contact information
- Dates of promo
Capture What Goes on Behind-the-Scenes
People are always curious about what goes on behind the scenes of their favorite restaurants. Sadly, most patrons don’t have the privilege to see the kitchen area. By shooting footage and tweaking it with an online video maker, you can show your prospects and existing customers what goes on in your food preparation area.
As a result, you boost your credibility and inspire confidence because they can see for themselves that everything is neat and orderly. Showing an organized kitchen that’s sanitary will encourage them to keep on coming back. After all, dishes need to be made in a clean space as it has a direct impact on health and wellness.
Curate Cool How-To Cooking Tutorials of Certain Dishes
Apart from showing the kitchen area, sharing one or two recipes will not hurt your business either. Unlike what some think, this will not dissuade patrons from coming back. Instead, you create goodwill and share your status as an expert. With your video editor, you can:
- Edit your footage
- Add transitions
- Put text wordings
- Incorporate upbeat music
- Include animation
- Add funky graphics
By sharing videos of how popular recipes are made, you build rapport with your audience. Besides, this will endear you to everyone. It gives those who are far from your restaurant to try their own version of your signature dishes. Remember, even with your helpful videos; it is not a guarantee that the finished product will taste the same. After all, technique plays a huge role, too. However, sharing a few how-to creates a great impression and strengthens your loyal following.
Interview With Kitchen Crew and Support Staff
Use your online video maker to produce clips of your most valuable staff, from the sous chef down to the busboys. Firstly, this will show your clients that you value your employees. Secondly, when they see familiar faces, they find your brand more relatable. Your restaurant becomes more than just a place since the clients will develop an affinity for your staff.
Finding out more information on hard-working people builds trust and rapport. As a result, you encourage patrons to keep on supporting your brand. Above all, showcasing your employees will make them feel good. When your teammates know that you value their work, they feel more inspired and motivated. Showing your appreciation also increases their productivity.
Show The Main Dining Area
Make an exciting video that showcases the main dining area and function rooms. This gives your audience a glimpse of what they can expect in your restaurant. Show patrons (with permission) having fun so your viewers’ can see the ambiance and vibe of the place.
If they haven’t gone to your restaurant yet, seeing this video will make them feel familiar. Hence, when they come to visit, they will feel comfortable and welcomed already. Meanwhile, those who have already gone before get reminded that they need to make a return trip soon because they’re missing out.
Film Customer Testimonials
Finally, using a video editor to create testimonial clips from satisfied clients will help encourage new prospects to check out your place. When they hear how delicious yet affordable the food is, they may schedule a reservation. Besides, happy customers are not stingy about offering help. Apart from enjoying the gastronomic experience, they value top-notch customer service. Many will gladly help you promote your restaurant, so go ahead and ask.