June 23, 2024


The Fashion Inside

Paris Fashion Week serves up quintessential French chic with Officine Generale show

2 min read

PARIS, June 25 (Reuters) – Modern French label Officine Generale took to a grand, column-lined courtyard in the historic Marais district of Paris for its latest selection of classic tailor-made patterns for gentlemen and girls, sending crisp poplin shirts and peaceful, pleated trousers with matching blazers down a cobblestone runway.

Models marched in a straight line as a breeze tugged at the looser styles, blowing the tails of silk scarves into the air and adding drama to the night demonstrate.

“I think when you place on a pair of white denims with a black sweater and pair of sandals, you could probably be closer to the French dream than some of the extravagance we see,” designer Pierre Maheo informed Reuters, describing his technique to trend. “You are unable to just have things that are all over the position on the podium.”

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Founded by Maheo a decade back, the label has been quietly creating up a loyal following and has just lately joined a wave of French brand names opening shops in the United States, which include Ami, which held a display at the foot of the Sacre-Coeur Basilica before this 7 days. read more

In distinction with the superstar-packed displays from blockbuster labels like Louis Vuitton — which flew in a marching band from Florida to execute at the Louvre – Officine Generale is one particular of the regulars on the Paris Style Week calendar acknowledged for much more personal crowds. read through far more

Menswear demonstrates operate through June 26 in Paris, with Celine closing the events.

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Reporting by Mimosa Spencer, Editing by Rosalba O’Brien

Our Specifications: The Thomson Reuters Trust Principles.

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