May 18, 2024


The Fashion Inside

Three major innovations at Afterpay Australian Fashion Week 2022

3 min read


A model on the runway during the Adaptive Garments Collective trend show at Australian Style Week 2022. Source: AAP/James Gourley

It’s barely been fashion as usual at this year’s Australian Fashion 7 days, with planet-firsts, tech integration, and variety galore strutting down the runways at the stylish event.

With controversial get now, pay afterwards large Afterpay as the major sponsor, the 7 days of style heavyweights was usually going to be everything but boring.

Right here are a few strategies it moved the needle (head the pun).

A earth-initial trend trademark

Anticipate to see the newly-minted “Australian Fashion™” trademark upcoming time you are procuring overseas. The sector certification is the brainchild of the peak entire body for the Australian style and textile marketplace Australian Style Council (AFC).

For brands to turn out to be certified, they should tick two of the adhering to bosses: demonstrating a contribution to work opportunities and the neighborhood overall economy, Australian manufactured, Australian owned, the greater part Australian staff, and/or Australian tax domiciled.

AFC CEO Leila Naja Hibri says she hopes Australian manner will come to embody distinctive associations, in the way Italian style is recognised for its class and quality.

“We have now determined 4 critical pillars that distinguish Australia’s Style DNA: easy fashion, raw character, boundless optimism and fearless innovation,” she claimed.

“This, together with the trademark, will assistance us obviously articulate the unique creativity and the progressive social and environmental values of Australian fashion on the world’s vogue phase.”

Initial-at any time haute couture NFT

It was the collaboration no a single observed coming — Australian cryptocurrency BTC Marketplaces teamed up with Sydney-based trend designer Daniel Avakian to start the very first-ever Australian haute couture non-fungible token (NFT).

The gown strike the runway on a true product, but also almost in a photo-real looking hyper-genuine animated avatar structure, with equally out there for immediate invest in.

In fact BTC’s formal partnership with Australian Vogue Week was the very first of its variety in the world, and CEO Caroline Bowler says she hopes it’ll bond the ordinarily male-dominated coin business with the woman-dominated trend market.

“I firmly feel that vogue NFTs bought with cryptocurrency will help make sure an exciting new dimension and long term for manner marketplace contributors via the symbiotic partnership between the digital and actual physical relating to globally applicable authentic time fashion inspirations,” she mentioned.

Environment-1st quadriplegic fashion designer

Manner label Christina Stephens is making record with boundary-smashing adaptive garments for adult men and girls living with shorter or lengthy-term disabilities — accounting for more than 20% of the region.

For the to start with time, Australian Fashion 7 days showcased her types in the Adaptive Clothes Collective, which also provided types from JAM the Label, with magnetic buttons, zip-up shoes and temperature-regulate fabrics on the runway.

Christina Stephens was launched by Brisbane-based previous vitality-qualified-turned-manner-designer Jessie Sadler two many years in the past, and the brand has due to the fact quadrupled its retail income, grown its wholesale and drop-shipping and delivery earnings by 300%, and is now promoting at major on the web retailer The Iconic.

“We have in addition-sized style in retail, we have maternity, we have so several other categories … a single in 5 Australians has a incapacity, in which are they represented in mainstream vogue?” Christina Stephens’ designer Carol Taylor asked. | Newsphere by AF themes.